IPO

Brainbees Solutions Limited (firstcry) IPO

Mainboard

E-Retail/ E-Commerce

Listed On: Aug 13, 2024 at ₹ 651.0(NSE)

₹ 14880 /32 Shares

Check Allotment

Price Summary

Last Closing

640.00 (37.63%)

52 Week High

707.70

52 Week Low

587.60

Last Update

18-Sep-2024 3:30 PM

Brainbees Solutions (firstcry) IPO Details

06 Aug, 2024

Open Date

08 Aug, 2024

Close Date

09 Aug, 2024

Allotment Date

13 Aug, 2024

Listing Date

Issue Price

₹440-465 per equity share

Face Value

₹2 Per Equity Share

Listing at Group

BSE, NSE

Registrar

Link Intime India Private Ltd

List Price

651.0(NSE)

Listing Date

2024-08-13

Market Lot

Retail : 32 Shares (₹14,880/-)
S-HNI : 448 Shares (₹2,08,320/-)
B-HNI : 2,176 Shares (₹10,11,840/-)

Lead Manager

Kotak Mahindra Capital Company Limited
Morgan Stanley India Company Pvt Ltd
Bofa Securities India Limited
Jm Financial Limited
Avendus Capital Pvt Ltd

Issue Size

Total ₹4,193.74 Cr :
#Fresh Issue : 35,827,957 shares(aggregating up to ₹1,666 Cr) +
#OFS : 54,359,733 shares of ₹2(aggregating up to ₹2,527.73 Cr)

Retail Portion

10% (Number of Retail Applications: 2,81,635 Approx),
(Number of S-HNI Applications : 10,058 Approx),
(Number of B-HNI Applications : 20,117 Approx)

Subscription

12.22 times

IPO Docs

DRHP RHP ANCHOR

Brainbees Solutions (firstcry) IPO Subscription Details

As onQIBNII
bNII   sNII		RetailTotal
Shares Offered / Reserved27,036,95313,518,476
9,012,318    4,506,158		9,012,31749,639,004
Day 1 - 06-08-24 05:00 PM0.00 x0.08
0.06 x   0.11 x		0.46 x1.86 x0.11 x
Day 2 - 07-08-24 05:00 PM0.03 x0.30
0.27 x   0.35 x		1.06 x3.54 x0.30 x
Day 3 - 08-08-24 05:00 PM19.30 x4.68
5.32 x   3.39 x		2.31 x6.57 x12.22 x
Total No. of Applications: 5,73,431 (Approx)
Retail Subscription on the basis of Applications: Retail:1.80x BHNI:0.94x SHNI:3.25x times

Brainbees Solutions (firstcry) Valuations

EPS Pre IPO

-₹6.65/-

EPS Post IPO

-₹6.19/-

P/E Pre IPO

-69.91

P/E Post IPO

-75.09

RoNW

-8.65%

Brainbees Solutions (firstcry) Company Financials All values are in ₹ Cr.

31-Mar-2431-Mar-2331-Mar-22
Assets7,510.387,119.836,197.16
Revenue6,575.085,731.282,516.92
Profit After Tax-321.51-486.06-78.69
Net Worth3,170.743,456.263,527.94
Reserves & Surplus3,081.743,367.213,439.17
Total Borrowing462.72176.4790.16

About The Company

Incorporated in 2010,Brainbees Solutions Limited offers products for mothers, babies and Kids via its online platform 'FirstCry'.

FirstCry's mission is to create a one-stop store for parents' retail, content, community engagement and education needs. The company offers everything needed for an infant up to the age of 12, including apparel, footwear, baby gear, nursery, diapers, toys and personal care, amongst others. The company offers products from Indian third-party brands, global brands and its own brands. The company has an extensive offering for mothers, babies and Kids with more than 1.5 million SKUs from more than 7,500 brands on its multi-channel platform across categories including apparel and fashion, toys, books, school supplies, diapers, bath and skincare, nutrition and breastfeeding, health and safety, baby gear and maternity wear (as of December 31, 2023).

FirstCry's strong brand awareness and customer trust is reflected in the launch of BabyHug, one of FirstCry's house brands. According to a RedSeer report, this is the largest multi-category brand for mother, baby and kids products in India, in terms of GMV, for the year ending December 2023. Its other key house brands include Pine Kids, Cute Walk by BabyHug and Babyoye.

According to a report by RedSeer Report, FirstCry is the largest specialised online retail platform for maternal, baby and Kids's products in the UAE, in terms of GMV, for the year ending December 2023.

For the nine months ended December 31, 2023 and the financial years 2023, 2022 and 2021, the Company had a network of more than 900 contract manufacturers in India and other countries for its house brands, excluding contract manufacturers engaged by Globalbees Brands and its subsidiaries.

As at December 31, 2023, the company employed 3,411 full-time employees and 2,475 employees on a contract basis.

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Brainbees Solutions (firstcry) - Strength and Weakness

Strength

India's largest multi-channel retailing platform for kids' products.

Strong brand loyalty with 9.11 million unique transacting customers.

1,063 modern stores across India by March 31, 2024.

Robust network with 900+ contract manufacturers globally.

Weakness

Geopolitical tensions disrupt the supply chain, causing inventory shortages.

Intense competition from Flipkart and Amazon impacts market share.

The unorganised sector comprises 84% childcare, and 32% preschool market.

Negative net cash flows from operating activities in FY2024.

Brainbees Solutions (firstcry) - Promoter(s)

Pre Issue Share Holding: N/A%

Post Issue Share Holding: N/A%

Company Promoter(s)

Brainbees Solutions (firstcry) IPO - Issue Objectives

  1. Expenses of the Company for: (I) establishment of new modern stores under the BabyHug brand; and (II) establishment of a warehouse in India;
  2. Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India;
  3. nvestments in its Subsidiary Digital Age for (I) setting up new modern stores under the FirstCry brand and other house brands of the Company; and (II) lease payments for the existing identified modern stores owned and controlled by Digital Age in India;
  4. Investment in Subsidiary FirstCry Trading for overseas expansion by: (I) establishment of new modern stores; and (II) establishment of warehouses in KSA;
  5. Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries;
  6. Sales and marketing initiatives;
  7. Technology and data science costs, including cloud and server hosting costs; and
  8. Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.

Brainbees Solutions (firstcry) IPO - Anchor Investors

FirstCry operator raises Rs 1,886 crore via anchor book.

Marquee institutional investors including Government of Singapore, Monetary Authority of Singapore, Government Pension Fund Global, Abu Dhabi Investment Authority, Nomura Funds, Goldman Sachs, Carmignac Portfolio, Nordea 1, Florida Retirement System, Integrated Core Strategies (Asia), Societe Generale, Steadview Capital Mauritius, Wellington Trust Company, Citigroup Global, and Verition Multi-Strategy Master Fund invested Rs 706.95 crore in the anchor book.

Other key investors being a part of the anchor book included Fidelity Funds, SBI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund, Kotak Mutual Fund, SBI Life Insurance Company, Bajaj Allianz General Insurance, 360 One Flexicap Fund, Aditya Birla Sun Life Trustee, TT Emerging Markets Unconstrained Fund, Amundi Funds, Invesco India, Helios Flexi Cap Fund, DSP India Fund, and Max Life Insurance Company.

Other Details

Company Contact Details

Brainbees Solutions (firstcry)

Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall, Tadiwala Road, Pune - 411 001

Phone: +91 84829 89157

Email: companysecretary@firstcry.com

Website: https://www.firstcry.com/

Registrar Contact Details

Link Intime India Private Ltd

Phone: +91-22-4918 6270

Email: brainbees.ipo@linkintime.co.in

Website: https://linkintime.co.in/initial_offer/public-issues.html

Brainbees Solutions (firstcry) IPO - FAQs

Ans. Brainbees Solutions Limited (firstcry) IPO is a Mainboard IPO. The issue is priced at ₹440-465 per equity share. The minimum order quantity is 32 Shares. The IPO opens on Aug 6, 2024, and closes on Aug 8, 2024. Link Intime India Private Ltd is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Ans. The Brainbees Solutions Limited (firstcry) IPO opens on Aug 6, 2024 and closes on Aug 8, 2024.

Ans. The size of Brainbees Solutions Limited (firstcry) IPO is Total ₹4,193.74 Cr : #Fresh Issue : 35,827,957 shares(aggregating up to ₹1,666 Cr) + #OFS : 54,359,733 shares of ₹2(aggregating up to ₹2,527.73 Cr).

Ans. The IPO price band is set between ₹440-465 per equity share.

Ans. To apply for Brainbees Solutions Limited (firstcry) IPO IPO, follow the steps given below:

  • - Open the IPO Ji App or Website
  • - Find Brainbees Solutions Limited (firstcry) IPO in the List of IPOs
  • - Press "Apply" Button
  • - Select Your Demat Account
  • - Select Your Shares Quantity and Submit
  • - Track Your IPO Status

Ans. The share allotment date of Brainbees Solutions Limited (firstcry) IPO is Aug 9, 2024.

Ans. The Brainbees Solutions Limited (firstcry) IPO will be listed on Aug 13, 2024.

Ans. Follow the steps to check the allotment status for Brainbees Solutions Limited (firstcry) IPO here.